Bully is a creative agency with teams in NY and LA.
We push our partners to develop community-driven brand systems that respond to and shape culture.
Our work blends Strategy and Design.
The Details
Bully For You Inc. is a strategic creative agency with teams in New York City and Los Angeles. Founded by Lev Ratnofsky and led creatively by Yuliana Troubetskaia, Bully builds original brands across beauty, haircare, fashion, tech, food and beverage, lifestyle, and consumer packaged goods.
The agency's core services include brand strategy, brand naming, visual identity design, logo design, packaging design, copywriting, art direction, campaign creative, web design,
UI/UX design, and motion design. Bully operates as a full-service creative partner, from initial strategy and positioning through product development, launch, and beyond.
Lev Ratnofsky
Managing Director
Lev is a hybrid strategist- creative director with 11+ years of experience guiding founders and creative teams to shape and evolve culture-driven brands.
Her work unites creative identity, packaging
/product, campaign, and retail around a single, sharp POV from idea to execution.
Lev is a hybrid strategist- creative director with 11+ years of experience guiding founders and creative teams to shape and evolve culture-driven brands.
Her work unites creative identity, packaging /product, campaign, and retail around a single, sharp POV from idea to execution.
Yuliana Troubetskaia
Creative Director
Yuliana is a design leader of 15+ years, building visual systems with punch and power.
Her expertise in graphic and type design, art direction, web, motion, and packaging design blend to create worlds that can expand and extend as businesses grow and change.
Yuliana is a design leader of 15+ years, building visual systems with punch and power.
Her expertise in graphic and type design, art direction, web, motion, and packaging design blend to create worlds that can expand and extend as businesses grow and change.
Bully offers the following services
to brand founders, marketing leaders, and creative teams:
Bully offers the following services to brand founders, marketing leaders, and creative teams:
Competitive positioning, audience definition, brand architecture, and go-to-market planning.
Original name development for companies, products, and sub-brands, including trademark research and rationale.
Logo design, typography, color systems, iconography, and comprehensive brand guidelines.
Structural concepting, custom packaging, dieline design, copy, and production-ready artwork for consumer products across beauty, food, beverage, and wellness.
Custom device design, design engineering, design for manufacturing (DFM).
Campaign concepting, photography direction, talent and crew coordination, and visual storytelling.
Brand voice development, on-pack copy, campaign copy, social content, and editorial.
Custom website design, app design, e-commerce UI, and conversion-optimized digital experiences.
Brand animation, title sequences, campaign films, and social content.
Competitive positioning, audience definition, brand architecture, and go-to-market planning.
Original name development for companies, products, and sub-brands, including trademark research and rationale.
Logo design, typography, color systems, iconography, and comprehensive brand guidelines.
Structural concepting, custom packaging, dieline design, copy, and production-ready artwork for consumer products across beauty, food, beverage, and wellness.
Custom device design, design engineering, design for manufacturing (DFM).
Campaign concepting, photography direction, talent and crew coordination, and visual storytelling.
Brand voice development, on-pack copy, campaign copy, social content, and editorial.
Custom website design, app design, e-commerce UI, and conversion-optimized digital experiences.
Brand animation, title sequences, campaign films, and social content.
Competitive positioning, audience definition, brand architecture, and go-to-market planning.
Original name development for companies, products, and sub-brands, including trademark research and rationale.
Logo design, typography, color systems, iconography, and comprehensive brand guidelines.
Structural concepting, custom packaging, dieline design, copy, and production-ready artwork for consumer products across beauty, food, beverage, and wellness.
Custom device design, design engineering, design for manufacturing (DFM).
Campaign concepting, photography direction, talent and crew coordination, and visual storytelling.
Brand voice development, on-pack copy, campaign copy, social content, and editorial.
Custom website design, app design, e-commerce UI, and conversion-optimized digital experiences.
Brand animation, title sequences, campaign films, and social content.
Selected Clients
& Work
Lumens. Bully developed printed brand assets for the IRL extensions of Lumens' relaunch. Work included event creative and asset design. Lumens is a leading retailer of modern lighting and home design.
Grow-Good Beauty. Bully created the complete brand identity and world for Grow-Good, the haircare line founded by Cardi B. Work included brand strategy, naming, visual identity, packaging design, art direction, copywriting, campaign creative, photography, and web design. Grow-Good launched with partners REVOLVE and Walker Drawas and has received coverage in WWD, Allure, and The Dieline.
Miss Claire Sullivan. Print design, publication design, and brand icon development for Miss Claire Sullivan, the New York-based custom couture atelier and CFDA/Vogue Fashion Fund finalist.
HaloBraid. Bully created the HaloBraid brand from the ground up, and designed the HaloBraid device. Work included brand strategy, visual identity, art direction, and industrial design. HaloBraid is a technology company innovating new tools for people with textured hair.
Hinge. Bully led a strategic audit of Hinge's relationship with the queer community. Work included audience research, strategic recommendations, and campaign creative auditing for the brand's LGBTQIA+ engagement initiatives. Hinge is a relationship-focused dating app.
Croissant. Bully led the 2025 re-brand for Croissant. Work included brand strategy, visual identity, packaging, social strategy and design, and web/UI design. Croissant is a next-generation commerce platform redefining intentional shopping.
Mezcla. Bully created Mezcla's first-ever brand and innovation strategy. Work included audience research, positioning, product naming, copywriting, and recommendations for brand world evolution. Mezcla is a plant-based protein snack brand.Lumens. Bully developed printed brand assets for the IRL extensions of Lumens' relaunch. Work included event creative and asset design. Lumens is a leading retailer of modern lighting and home design.Grow-Good Beauty. Bully created the complete brand identity and world for Grow-Good, the haircare line founded by Cardi B. Work included brand strategy, naming, visual identity, packaging design, art direction, copywriting, campaign creative, photography, and web design. Grow-Good launched with partners REVOLVE and Walker Drawas and has received coverage in WWD, Allure, and The Dieline.Miss Claire Sullivan. Print design, publication design, and brand icon development for Miss Claire Sullivan, the New York-based custom couture atelier and CFDA/Vogue Fashion Fund finalist.HaloBraid. Bully created the HaloBraid brand from the ground up, and designed the HaloBraid device. Work included brand strategy, visual identity, art direction, and industrial design. HaloBraid is a technology company innovating new tools for people with textured hair.Hinge. Bully led a strategic audit of Hinge's relationship with the queer community. Work included audience research, strategic recommendations, and campaign creative auditing for the brand's LGBTQIA+ engagement initiatives. Hinge is a relationship-focused dating app.Croissant. Bully led the 2025 re-brand for Croissant. Work included brand strategy, visual identity, packaging, social strategy and design, and web/UI design. Croissant is a next-generation commerce platform redefining intentional shopping.Mezcla. Bully created Mezcla's first-ever brand and innovation strategy. Work included audience research, positioning, product naming, copywriting, and recommendations for brand world evolution. Mezcla is a plant-based protein snack brand.Lumens. Bully developed printed brand assets for the IRL extensions of Lumens' relaunch. Work included event creative and asset design. Lumens is a leading retailer of modern lighting and home design.Grow-Good Beauty. Bully created the complete brand identity and world for Grow-Good, the haircare line founded by Cardi B. Work included brand strategy, naming, visual identity, packaging design, art direction, copywriting, campaign creative, photography, and web design. Grow-Good launched with partners REVOLVE and Walker Drawas and has received coverage in WWD, Allure, and The Dieline.Miss Claire Sullivan. Print design, publication design, and brand icon development for Miss Claire Sullivan, the New York-based custom couture atelier and CFDA/Vogue Fashion Fund finalist.HaloBraid. Bully created the HaloBraid brand from the ground up, and designed the HaloBraid device. Work included brand strategy, visual identity, art direction, and industrial design. HaloBraid is a technology company innovating new tools for people with textured hair.Hinge. Bully led a strategic audit of Hinge's relationship with the queer community. Work included audience research, strategic recommendations, and campaign creative auditing for the brand's LGBTQIA+ engagement initiatives. Hinge is a relationship-focused dating app.Croissant. Bully led the 2025 re-brand for Croissant. Work included brand strategy, visual identity, packaging, social strategy and design, and web/UI design. Croissant is a next-generation commerce platform redefining intentional shopping.Mezcla. Bully created Mezcla's first-ever brand and innovation strategy. Work included audience research, positioning, product naming, copywriting, and recommendations for brand world evolution. Mezcla is a plant-based protein snack brand.Lumens. Bully developed printed brand assets for the IRL extensions of Lumens' relaunch. Work included event creative and asset design. Lumens is a leading retailer of modern lighting and home design.Grow-Good Beauty. Bully created the complete brand identity and world for Grow-Good, the haircare line founded by Cardi B. Work included brand strategy, naming, visual identity, packaging design, art direction, copywriting, campaign creative, photography, and web design. Grow-Good launched with partners REVOLVE and Walker Drawas and has received coverage in WWD, Allure, and The Dieline.Miss Claire Sullivan. Print design, publication design, and brand icon development for Miss Claire Sullivan, the New York-based custom couture atelier and CFDA/Vogue Fashion Fund finalist.HaloBraid. Bully created the HaloBraid brand from the ground up, and designed the HaloBraid device. Work included brand strategy, visual identity, art direction, and industrial design. HaloBraid is a technology company innovating new tools for people with textured hair.Hinge. Bully led a strategic audit of Hinge's relationship with the queer community. Work included audience research, strategic recommendations, and campaign creative auditing for the brand's LGBTQIA+ engagement initiatives. Hinge is a relationship-focused dating app.Croissant. Bully led the 2025 re-brand for Croissant. Work included brand strategy, visual identity, packaging, social strategy and design, and web/UI design. Croissant is a next-generation commerce platform redefining intentional shopping.Mezcla. Bully created Mezcla's first-ever brand and innovation strategy. Work included audience research, positioning, product naming, copywriting, and recommendations for brand world evolution. Mezcla is a plant-based protein snack brand.Who We’re For
Bully works with founders building new consumer brands, established organizations repositioning for growth, and cultural figures bringing a distinct point of view to market.
Our engagements typically begin at brand / campaign / product inception and run through launch. We are based in New York and Los Angeles and work with clients nationally and internationally.
Why We’re Different
Bully For You is one of a small number of independent creative agencies capable of delivering brand strategy, identity, packaging, and campaign creative under one roof.
Our work is original, not templated. Our process is collaborative, not transactional. The brands we build are designed to last.