Croissant
An Innovative Shopping App, Made Intuitive
2026
Brand Strategy
Visual Identity
UI / UX
Web Design
Packaging
Ecomm Design
Croissant sells a complicated product.
They use an algorithm to guarantee buyback prices on fashion pieces, so anyone can sell-back an item they’ve bought at a reliable price they know at first-purchase.
Bully made it simple and intuitive.
We re-wrote Croissant’s story, elevated the visual world, and then applied a rigorous identity system across digital, social, ecomm, and retail touchpoints.
Original Brand Identity
We reimagined Croissant’s world from the ground up, focusing the story on shopping and fashion, and elevating the brand into a layer of simple, universal technology.
A new logo, icon, and type system spoke to rigor and clarity, while a refreshed approach to integrating photography let fashion brands and products own the spotlight.
We built an app feature that tagged purchased items with a unique color swatch. That feature inspired a social series, branded OOH, a UGC campaign, and a partnership with Perfectly Imperfect.
Holistic UI Design
From a new visual identity, we extrapolated a digital design system and leveraged it to build a Croissant app and web extension to be featured across fashion’s favorite ecomm destinations.
From App to Ecomm
To complete the brand’s promise of simplicity and circularity we built an ecommerce sub-brand that allowed Croissant to resell the pieces it bought back.
For the Croissant Warehouse we developed a shoppable site, tags, tape, and other printed assets for retail.
The rebrand and relaunch fueled an additional fundraising round of $28M to support international expansion.
Partnerships with Perfectly Imperfect and a social strategy built around user storytelling grew Croissant’s owned channels by more than 2x.
Managing Director
Lev Ratnofsky
Creative Director
Yuliana Troubetskaia
Senior Designer
Sophie Brotman